Want to increase the number of people who see your Instagram posts this year? The algorithm is the most crucial part of the software, and mastering it will set you on the path to success. The Instagram algorithm is powerful and transformative, yet it may be difficult to understand and even more challenging to dominate.

Luckily, it’s not impossible, especially with the help of this comprehensive tutorial that explains all you need to know about the Instagram algorithm in 2023, including what it is, how it works, and how to hack it.

Describe Instagram algorithm

Instagram, like all other social media platforms, operates according to its own algorithm. The Instagram algorithm, in its most basic form, is the collection of principles that determines how the platform ranks content and tracks user behaviour in order to give users content that is relevant to their interests.

Instagram uses a number of algorithms and methods to tailor content to each unique user, despite the fact that the service is often portrayed as using a single, unified algorithm.

Explain Instagram’s secret sauce, the algorithm

There have been a lot of updates to Instagram over the years, and many of them have had to do with the app’s algorithm(s). As a result, the app’s functionality has varied slightly over time.

Furthermore, as was previously noted, the algorithms change depending on the purpose of the app being used. However, they are all striving for the same thing: to keep consumers engaged within the app by providing material that they will enjoy.

A Reel Instagram Algorithm

In an effort to keep as many people as possible engaged on Instagram, the algorithm favours Reels that will appeal to the largest audience.

Therefore, the material you feature in your Reels should take precedence over everything else. Make sure what you’re sharing is one of a kind and interesting to read, watch, or listen to.

Calculating Instagram Stories

When it comes to your Instagram story, the algorithm works a little bit differently, giving more weight to posts from accounts you interact with frequently. In other words, your actions within the app have a greater impact on the Stories you view than the Stories themselves.

The most current Instagram Stories posts will always be displayed first thanks to our algorithm. Therefore, posting Instagram Stories at optimal times is crucial.

Feed Instagram’s algorithm

According to Instagram, the Feed algorithm takes into account the following criteria (in descending order of significance) while curating and prioritising content for each user:

What – The algorithm also takes into account the post’s content and details when deciding how highly to rank the post, Reel, or Story. Some of the information that could be considered is the time and date of posting, the length of the video, and the place mentioned in the post.
Who – The identity of the original poster influences the algorithm’s decision to promote the post. Depending on the identity of the poster, the algorithm can estimate the likelihood that you will enjoy and engage with their content.
Your likes and comments help Instagram predict what you’ll be most interested in seeing from the service.
Your conversational past – Instagram’s algorithm promotes content and creators based in part on how often you connect with certain accounts, among other factors.

Discover Page Algorithm for Instagram

Instagram’s Explore tab is where you may find suggested accounts and posts to check out. Each user sees content that is tailored to their interests by the algorithm. This implies that no two people will ever have the same Explore Page.

Content from accounts you frequently interact with and similar posts are prioritised by an algorithm that is heavily affected by your activity history.

5 strategies will help you “beat” Instagram’s algorithm

With this newfound knowledge of the Instagram algorithm, you must now figure out how to “beat” it. That is, how to optimise for the algorithm so that as many people as possible will see your material.

Time your posts appropriately

Timing is crucial for outsmarting Instagram’s algorithm. It’s crucial that you publish your content on the days and at the hours when your intended audience is most likely to be online. You can take advantage of the recency part of Instagram’s algorithm by scheduling posts for when your followers are most likely to be online.

Please compose your posts correctly

Instagram’s algorithm considers the calibre of the content you share. In other words, if you want your material to be viewed, you need to use best practises.

One important aspect of this is selecting appropriate file sizes when posting media like Stories and pictures.

Publish on a regular basis

To maintain your audience and receive Instagram’s promotion, you need to post frequently. Keeping to a regular posting schedule shows reliability and provides your fans something to anticipate. As a result, the Instagram algorithm will prioritise your material in their feeds because they are more likely to interact with it.

Improve the captioning system

Instagram’s algorithm heavily values comments and likes, so it’s important to write captions that encourage them.

Start by going through some tried-and-true methods for creating compelling Instagram captions that get people talking.

Take advantage of the popularity of hashtags

Instagram’s algorithm, like TikTok’s, is primarily reliant on hashtags. Because of this, hashtags are a potent weapon in the fight against Instagram’s algorithm.

If you want your post to be seen by more people, include relevant hashtags in the caption and/or the first comment.