To connect with their target audiences in this era of social entertainment, companies are quickly migrating their efforts to the popular video sharing platform TikTok. This is a fantastic beginning, but it’s only half the battle to get your content featured on the FYP if you have the right kind of content. Perfect timing is a necessity.

When do you think is the best time to upload content to TikTok? This is a question that many companies and social media managers ask on a regular basis, and now we have an answer.

For Brands, When Should They Publish Content on TikTok in 2023?

Across the board, there is no optimum time to upload videos to TikTok. It’s interesting to note that the day of the week matters more than the time of day when you post. The average daily engagement rate is highest on Sundays and lowest on Tuesdays, Wednesdays, and Thursdays. Sundays have the highest engagement rate of the week, followed by Monday, Friday, and Saturday. If you want to get the most out of your posts, you should make them during the evenings (6 PM-9 PM), at night, and in the wee hours of the morning (10 PM-12 AM) on these days.

What’s the Big Deal About TikTok’s Posting Time?

The For You page on TikTok, also known as the fyp by users and social marketers, is prime real estate for brands and creators.

Content from accounts users follow (despite the ‘Following’ tab, content from followers still appears here), trending sounds, and overall interaction is prioritised by an algorithm.

By scheduling your TikTok uploads around peak viewing times for your followers, you can achieve the following goals:

Can expand one’s influence and profile

Recruit more fans and encourage more interaction from your current audience.

Learn When is the Ideal Time to Post on TikTok from the Experts

The optimal TikTok posting time has been a topic of intense research for experts all over the world. Not surprisingly, there is no simple solution. Nonetheless, there is sufficient similarity to convince us that some eras are superior to others. Come on, let’s check it out.


Hootsuite analysed 30,000 TikTok posts and found that Thursdays at 7 PM are the best time to post. They determined that Mondays at 10 p.m., Tuesdays at 9 a.m., Wednesdays at 7 a.m., Fridays at 3 p.m., Saturdays at 11 a.m., and Sundays at 4 p.m. were the optimal times to post each day. Pacific Standard Time is used throughout.

Take the Wheel of Society

Social Pilot comes to the same conclusion as many other tools: there is no optimal posting time. They say that between the hours of 6 and 10 a.m. and 7 and 11 p.m. are the peak posting times on TikTok. Tuesdays, Thursdays, and Fridays are ideal for publishing.

Important Considerations for Determining the Ideal Posting Times

Finding the best time to post on TikTok requires some trial and error, just like finding the perfect TikTok trending sounds. To help you determine when to hit post, we’ve compiled a few factors to think about.

What City or Country Does Your Target Market Call Home?

You might be aware of the optimal time to upload to TikTok in your own timezone, but does that coincide with when your audience is online? Do your homework on your intended readers so you know who they are and where to find them. Once you’ve identified your target market, you can compare the best times to post to when you actually do the majority of your work. It’s possible that your usual posting times will shift significantly; if this happens and the new times are inconvenient for you, try using a tool that allows you to schedule posts in advance.

At what hours does your target demographic typically use the internet?
Keep in mind when your target demographic is most likely to be using TikTok, as was previously mentioned. Managers of social media accounts may spend all day on Facebook and TikTok, but their audiences likely aren’t online at that time. While users who are scrolling during their commute home might benefit from posts published during the workday, it is usually more effective to publish content when users are actively watching and seeking it out. In general, success tends to occur in the evenings and on weekends, but does this also hold true for your intended audience? Learn this by going to the Creator Tools section of your TikTok for business account and clicking on the Follower Analytics tab.

When were your most popular TikToks posted, and how did they perform?
Look back at your data from previous periods if you need guidance deciding when to post. How have you found success with your brand on TikTok? What was the release date? Can you think of any other TikToks that you posted around the same time that didn’t do as well? Does the post include any of the most downloaded sounds on TikTok? All of these factors can help you determine when the ideal time is to make your posts.

When do your rivals post their best-performing content, and what kind of content are they posting?

It isn’t always easy to tell what will work in posting times, but analysing the competition can help. You can save a lot of time and avoid unnecessary trial and error by studying the best-performing content of your competitors and the times at which it was posted. Compare your performance to that of your rivals by adopting their most successful posting times and testing how they fare against your other postings.

Final Thoughts

The when of posting has been established; now comes the how. Brands can schedule content for TikTok whenever and wherever with the help of Dash Hudsons, a great TikTok scheduler tool. Create a publishing calendar and stick to it. If you want to avoid working late into the night or on the weekend to meet deadlines, use the auto-publishing feature.