There are massive social media platforms, and then there are the ones that emerge suddenly and become so popular that they set new trends and produce a new set of influential people. Such words sum up perfectly the meteoric rise of TikTok, the mobile video app that has permeated culture in a way not seen since Facebook’s introduction over two decades ago.
TikTok is attracting the attention of marketers that want to use the platform to increase brand recognition and find new customers because of its massive audience and growing importance. Timing your posts is crucial to your success on TikTok.
The TikTok app allows users to upload and share short films (up to 15 seconds in length). TikTok’s 2018 merger with Musical.ly gave it access to Musical.ly’s massive music library, which its users quickly put to use in a variety of creative ways, including making lip-sync and parody films.
The best time to upload videos to TikTok
To the savvy marketer, pinpointing the ‘ideal’ time to publish on a social media network can be a challenge. However patterns are beginning to emerge around the hours and days that attract the most viewers.
Based on an analysis of one hundred thousand TikTok videos, Influencer Marketing Hub determined the best times and days to upload your videos.
Mondays at 6AM, 10AM, and 10PM
2am, 4am, *9am on Tuesdays
Midweek: 7 a.m., 8 a.m., and 11 p.m.
Time on Thursday: 9:00 AM, 12:00 AM, and 7:00 PM
Five o’clock on Fridays, one o’clock, and three o’clock on Fridays
The hours on Saturday are as follows: 11am, 7pm, and 8pm
Three times on Sundays at 7am, 8am, and 4pm
A Guide to Using TikTok Analytics
Analytics are, as previously indicated, exclusive for Pro subscribers. Thank goodness TikTok makes it simple to upgrade to the paid Pro version.
The option to “Manage my account” is available in the Profile’s settings menu. Under “Switch to Pro Account,” pick a business category like “Personal Blog,” “Media,” “Cooking,” “Health and Fitness,” etc. After entering your phone number, you’ll be sent a verification code through text message. A Pro account, complete with access to all of your analytics, is yours for the taking once you enter this code.
On the analytics dashboard, you’ll find three sections:
The aggregated views of your profile, videos, and the number of people who have chosen to follow you can all be used as indicators of your profile’s success. All of these are available for a week’s or a month’s worth of viewing. You can use this information to observe trends and determine whether or not your content is successfully luring new viewers to your profile.
Insights on the performance of material is possible using this function. Each video’s stats after 7 days are available for your perusal. You may get information about the video’s popularity, including how many likes, comments, shares, views, and regions, by clicking on the thumbnail.
Information about your followers, or “follower insights,” gives you granular data about your audience. It categorises them based on things like gender, location, activity, video and music preferences, and more.
5 Essentials for Making a Great TikTok Video
TikTok is a worthwhile investment of time if it is a platform that your audience uses or if you are trying to attract a younger audience, given its massive user base and growing popularity. Here are 5 suggestions to help you attract more TikTok viewers:
A) Be sure you’re posting on the “correct” days and at “the proper” time
Finding the ‘ideal’ time to post on TikTok is not an exact science, as we indicated before. Nonetheless, you can test your content’s efficacy using the aforementioned times and days.
It’s a trial-and-error process to figure out when your target demographic is most likely to be online. Don’t be hesitant to try new things, such as different days or times.
2) Make videos that showcase your expertise as a brand
Showing off your skills and values is essential on TikTok. Involved communities are what make individuals loyal to a platform, thus cultivating them is key to its success. In fact, fresh research conducted in the United States and commissioned by TikTok found that 60% of users felt a feeling of community when on the network, and 72% thought that it was the ideal location to be authentic. Capitalize on these feelings by simply being yourself.
Don’t be frightened to try new things
Enjoy yourself and let your imagination run wild on TikTok! Filters, effects, tools (such speeding up or slowing down your video), and reactions are just some of the many fantastic options available. TikTok Live is a fantastic way to interact with your audience and showcase your own style, so feel free to explore it further. TikTok challenges are really popular, so it’s a good idea to come up with one that has some relevance to you or your brand.
TikTok influencers or a brand to create something new
TikTok is home to many popular content creators including Khaby Lame and Addison Rae. Nevertheless, many firms cannot afford to work with such influential people. What’s the fix? Find popular TikTokers whose audiences would be interested in you or your company’s products. If you want to reach a specific demographic, you must consider where they live. Choose an influencer who already has a sizable fanbase in the United Kingdom if that is where you intend to concentrate your efforts.
5- Take a course in social media marketing to better understand how to use TikTok
It’s simple to join a social network and begin posting updates, but how do you maximise your experience? If you want to be successful on TikTok and other platforms, you need to master social media marketing in its entirety. Master social media platforms like Facebook, YouTube, Instagram, and of course TikTok, as well as social research, content, and strategy.