Businesses of all sizes can benefit greatly from utilising social media marketing to increase sales and build a dedicated customer base.

However, if you want to reap the full benefits of social media marketing, it takes more planning than just posting occasionally.

If you want more engagement, discussion, leads, and sales from your social media content marketing, read on! I’ll be sharing my best advice and tried-and-true methods with you.

The following advice is applicable to any social media platform; I’m not suggesting that you need to be present on every single one.

Propose the polar opposite, in fact

It’s important to zero in on the platform(s) you enjoy using the most. To me, that’s the surest way to success, because you aren’t “forcing” yourself to use a medium that doesn’t feel natural to you.

That makes it much less of a hassle to show up regularly

So whether you prefer Tik Tok, Instagram, YouTube, LinkedIn, Twitter, or Facebook… You should be using the right social media strategies for your company.

And it’s not just because of the increased exposure and expanded customer base that these channels can provide.

Because there are so many people using it every day, social media is an excellent platform for achieving any and all of your business aims…

As a result of using social media, you can:

  • Find fresh prospects
  • Get more people to visit your website.
  • Encourage product recognition by expanding brand exposure
  • Take advantage of sales and launch larger products.
  • This is all pretty fantastic, right?

However, what exactly does “social media marketing” entail?
The quick answer is: whatever works to keep people interested.

Because, see, here’s the thing:

It’s undeniable that social media is a fantastic platform from which to find new clients, raise product awareness, and make substantial sales…

It’s not as easy as randomly posting, stuffing your caption with hashtags, and hoping people will see your call to action and sign up for your email list or buy your products and services.

Keep in mind that connecting with others is and always has been social media’s primary goal

As a result, relationship development should be the primary goal of your social media strategy.

True, you shouldn’t prioritise increasing sales over expanding your fan base.

Therefore, you need to be considering the following…

images, videos, and captions that pique the reader’s interest

  • Tik-toks
  • Sharing your content in real-time with your followers
  • Distributing surveys and tests
  • hosting Q&As
  • In addition, paid advertising, promotional posts, sponsored content, and user-generated content all play significant roles in social media marketing….

However, you shouldn’t worry about any of that until you’ve established rapport and trust with your target audience.

Let’s dissect that a little further, shall we?

Interest-Picking Material

I realise this may seem like stating the obvious, but it’s a common oversight I see on social media.

An extreme drop in engagement and a significant loss of followers will occur if all of your posts are promotional in nature.

Intentionally or not, platforms like Instagram will only continue to show your posts to followers if they’re actively engaging with it, so including a CTA in every post to click a link or visit a website will hurt your reach.

As such, a good rule of thumb is to provide your audience with the inspiration, information, or fun they were hoping to find.

It’s important to me that all of my social media posts adhere to what I call the “Four Pillars” of content: promotion, education, personalization, and engagement/relevance.

If you’re posting about a product or service you want to sell, you’re clearly using this category. This is perhaps more of the “traditional marketing” that you’re thinking of.
When you share knowledge or motivation with the world for free, you’re providing incredible value.
By sharing personal information in your blog posts, you’re able to connect with your readers on a more personal level. Sharing more about yourself, your background, your interests, and even the things you consider “irrelevant” to your business, will help you connect with your audience on a deeper level.
This is where you get to interact with your audience, pose questions, and learn about their wants, needs, and concerns through engagement posts.
My free Cheatsheet for writing Click Worthy Captions & CTAs delves deeper into these four pillars, providing examples as well as swipe copy you can use.
You should use the ABCs of copywriting basics in every caption or ad that you publish on social media, and yes, I do write ALL of my ads in the same way that I would write a promotional caption:

Pay close attention

They must first catch the reader’s eye with a striking image and catchy headline.

The first sentence of a social media caption is the hook. A reader will not click “More” if the first sentence isn’t interesting. the most compelling call to action or caption in the world will be ignored.

Substantial Gains

Second, they must offer some kind of BENEFIT, such as information, amusement, or motivation.

Maintaining your audience’s interest is essential once you’ve captured it. You can achieve this goal by strategically placing opening loops in your caption and using them to introduce compelling story elements, content, or wisdom.

You should always follow through with the promise you made in the opening sentence of your caption. People don’t have time for clickbait captions.


To get people to take action, they need to provide one simple direction.

Due to the fact that the number one rule of copywriting (and all of marketing for that matter).