Do you know the popularity of TikTok on social media? TikTok became the first social media application to reach 3 billion downloads in a short period. Since the engagement rate is high on TikTok, most brands prefer to use it with a perfect marketing plan. Brands use TikTok as a game-changing opportunity to increase their popularity among target audiences. Use the short video forms to build brand awareness and grow your brand on the TikTok channel.