We need to stop talking and start TikToking. TikTok has exploded in popularity faster than any other social media platform in the 2010s. The global success of the platform dedicated to short videos has given rise to a brand new online marketplace for content producers and viewers. The marketing industry has been on the sidelines, debating the app’s merits. Yet, you should get up and start making things today, or else you risk being left in the dust by more experienced competitors. No justifications will be tolerated. So, now it’s time to start TikToking.
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A sound plan for social media marketing is now an integral part of any successful advertising campaign.
With more than 4.6 billion active social media users, there is a massive audience for any company to tap into.