Do you want more Instagram followers but don’t know where to begin?
Some Instagram users purchase followers or enhance posts in an effort to appear more popular, but these strategies seldom provide lasting results and often backfire.
With over 2 billion monthly active users, Instagram has surpassed even Facebook as the most popular social networking platform for sharing visual content.
Therefore, Instagram marketing and a sizable number of followers may help brands become more well-known to their intended demographic.
Methods to increase your Instagram following. All of these methods have been proven effective, from boosting likes to uploading high-quality images:
Formulate a strategy and fill a content calendar with inspiring ideas
When we set out to make something really special, we tend to think about concepts, delivery, and optimisation.
The Instagram account of a company or brand should be treated no differently.
Planning ahead for seasonality, holidays, your company’s future events, and (most crucially) your overall traffic and sales goals will help you generate more ideas for interesting content.
Share Artfully Composed Photos & Videos
Companies using Instagram should only share content of the highest quality.
by high quality I mean pictures without any pixels. Instagram is, first and foremost, a visual medium.
Companies are not permitted to use grainy or partially cropped photographs.
Of course, it doesn’t have to be magazine-quality either. You need to concentrate on it.
Low-quality material will not only fail to interest readers, but may actually cost you some of them.
Try out various filters and sizes
You can still have fun with filters and other aspects even if you’re a corporation.
Indeed, it is recommended that you employ content filters.
Your chances of having your images shared and followed increase as you show more creativity and originality.
Downloading an app that allows you to edit images is another option.
Feel free to experiment with landscape and portrait orientations in addition to the standard square format.
Use Instagram analytics into your persona study
With a free Instagram business account, you can see when your target demographic is most active.
Make better use of your publishing schedule based on that information.
Instagram also provides demographic information about its users, such as their ages, genders, and locations, which may be used to kick off your investigation into ideal customers.
Tagging relevant accounts will make you visible in the tagged feed of individuals who aren’t already following you.
If you own a gym, you might take a group photo of your Body Pump students after class and share it online, complete with captions and tags. Then it will appear in every one of their categorised feeds.
This tactic may, however, be used to any business or brand.
You should include and promote others wherever possible. It will come full circle, bringing you additional Instagram likes and contacts.
Using branded hashtags and calls-to-action in your Instagram bio is a must.
When you’re on the lookout for new Instagram users, it’s vital that your bio includes branded hashtags, a link, and a call to action.
In this part, users may learn more about you or your business to decide if they want to stick with you.
But avoid coming across as spammy or desperate.
You should introduce yourself and explain why people should follow you.
Include questions and calls to action in your posts
Put a question or a call to action at the conclusion of each post to encourage interaction.
Some examples of CTAs are:
- Link in bio if you want to find out more!
- If you liked this video and want to see more like it, touch it twice!
- If you’re interested in keeping up, follow us.
- You may ask questions, too. This will help maintain interest, demonstrate that you’re listening to your followers, and provide inspiration for future content.
Promote Your Instagram Account on Your Website and Emails
Make it easy for your current clientele to follow you on Instagram by including a button to your social media links or integrating information from Instagram directly into your website.
Your email signature can also include a link to your company’s Instagram page.
And add a plugin to your site that will automatically add your most recent Instagram posts.
You may increase the number of people who become paying customers by advertising your new account to those who already frequent your site.
Share your Instagram photos and videos on other social media platforms
Sharing your Instagram photos and videos on other social media platforms might increase traffic to your profile.
If you share an Instagram post on another social media site, users who aren’t already following you there will learn that you have an Instagram account thanks to the “Shared from Instagram” label.
Promote your brand through contests and other promotional activities.
If you already have a sizable following, you may utilise promotions to get even more people to check out your page.
An exciting Instagram contest, for instance, might increase website visits or product sales.
You can request a like, a remark, the usage of a certain hashtag, or the tagging of a buddy from your followers.
Your company and page will reach more Instagram users when you encourage them to tag a friend.
Gaining more Instagram followers is a great method to spread the word about your business and broaden your audience.