In the last decade, social networks have grown deeply embedded in our daily lives. However, at its heart, social media is nothing more than a collection of individuals coming together to share ideas and information.

They operate according to the same set of psychological guidelines as anywhere else! Those psychological concepts can be used for efficient social outreach, which is great news for us marketers. We’ll go through those ideas and how to implement them into your company’s social media plan.

Let’s delve in.

Do Your Best to Maintain a Vibrant Color Scheme

Every kind of advertising, including social media campaigns, stresses the significance of colour. Up to ninety percent of those who see your social media material will generate an opinion based only on the colours used. Let’s just say you need to get the hues just right.
There should be a lot of thought put into the specific hues you choose in your article. According to the following diagram, different colours represent different feelings. It’s important that the colours you pick convey the same message as your brand and make the consumer feel the way you intend them to.

Using a well-thought-out colour scheme is a certain way to increase customer interest and ultimately, your company’s bottom line. However, a bad colour scheme will cause customers to feel discordant and disinterested.

Motivate fear of missing out

You’ve undoubtedly looked at someone else’s Instagram page and wished you could do what they were doing at some point in your life. At that same instant, you were experiencing “FOMO,” or “the fear of missing out.”

You may use your audience’s natural human tendency to avoid danger as a great motivator to keep their attention without resorting to any kind of poison. Maintaining a consistent release schedule for new information is one of the most effective and user-friendly methods for doing so. Get your followers to subscribe to post alerts by making that easy for them to do so, and they’ll check back frequently to make sure they haven’t missed anything.

Relying on a Sense of Authority

It’s far simpler to connect with your target audience if you can do it through an established channel. This is accomplished by means of “influencers,” or persons who have amassed a sizable online following in a specific field or interest area.

In the aforementioned scenario, Calvin Klein uses Kendall Jenner’s popularity and following to boost the image of the company in the eyes of her followers. In a similar vein, Selena Gomez’s fame as a beauty influencer is leveraged by Rare Beauty to get her TikTok followers to buy the company’s cosmetics.

These companies achieved remarkable success by strategically appealing to thought leaders in their target market’s subculture. It’s not rocket science; it’s just faith! Successful influencer marketing campaigns make your product sound like the recommendation of a trusted friend to potential buyers.

Create a Neighborhood

No matter where they are, people always want to feel like they belong, and social media is no different. The people that follow you have the potential to become lifelong customers, therefore it’s important to treat them with respect. Customers will become devoted brand advocates if you approach them in this way.

Engaging your audience as a community is essential to making them feel like they’re a part of something bigger, and you can do this through things like Facebook community sites, meme competitions, giveaways, and even just leaving your DMs open.

Consider the Worth

The material you provide with your audience should be useful to them, not merely a means to an end (generating leads or sales). It’s impossible to overstate the significance of this rule: if people aren’t getting anything out of your profiles, they won’t bother coming back.

Never make content only to have material, especially if it’s low quality. If your postings have a fake, robotic tone, readers will immediately recognise it and identify your brand with that quality going forward. Consequently, you should constantly ensure that the information you provide for your followers is actually useful to them.

Do something for your followers that doesn’t directly benefit you in any way, and you’ll get even more respect and admiration from them.

Contemplate How You Are Portrayed

Be careful to include both the mental and physical characteristics of your target audience in your brand’s marketing materials. When considering how to best represent your audience, it’s important to take into account a number of factors, including the language they use, the rhythms of their daily lives, and the kind of products they buy.

Imagine you’re reading an ad for a life insurance policy. In this article, you won’t find photos of young people talking nonchalantly about death. Middle-aged persons, on the other hand, are more likely to be addressed in a harsh manner. Why? This is so because they are adapting to the preferences of their target demographic.

Let’s elaborate (on a lighter note) on this idea: the majority of Starbucks’ Instagram pictures feature young people of Generation Y and Z using the goods in an informal, enjoyable, and encouraging way. They further depict their target demographic and their way of life by showcasing fan-generated content on Twitter and creative photography. Representation done well means completely capturing the way of life of your audience.

In Conclusion

Using psychological principles to connect with people on a deeper level doesn’t require a Ph.D. In this piece, we covered seven psychological tenets that may immediately improve your social media marketing:

  • Do Your Best to Maintain a Vibrant Color Scheme
  • Foster a sense of urgency
  • Persuade People to Listen to You Because You’re Official
  • Create a Neighborhood
  • Consider the Worth
  • Contemplate How You Are Portrayed