Don’t write off the prospect of ‘conversational’ commerce and bot-driven social media marketing just yet. If studies inside this sector are any indication, things are looking up:
What Chatbots Can Do For “Facebook Marketing”
With approximately 2.6 billion people expected to be using Facebook as of the first quarter of 2020, it is clearly one of the largest social networks in the world.
The fame of Facebook is the stuff of myths and tales. However, here’s the most crucial information for you to know as Marketers: Facebook’s mobile app has an astounding 98.2 percent penetration rate. If your social media marketing plan isn’t optimised for mobile devices, you might as well not exist.
Customers may complete a number of tasks within the Facebook Messenger interface, which contributes to its ease of use. The bot gives clients the freedom to self-serve and multitask by allowing them to set appointments and put on cosmetics using augmented reality.
Increasing Social Media Marketing by Using Voice Recognition
When asked which artificial intelligence (AI) technology their company uses most frequently, 32% of executives named voice recognition. – The Science of Stories
Let it be known that marketing automation and computer programmes go together like peanut butter and jelly. It not only speeds up the process of completing duties, but also removes the possibility of making a mistake.
Moreover, this seems like a natural progression given the way tech-savvy clients are ‘consuming’ automated technology like speech recognition today. It’s not unusual to spend hours upon hours having stimulating discussions with virtual assistants like Siri, Alexa, and the like. I must plead guilty. Take a look at this entertaining exchange between a user and the smart voice assistant:
Third, chatbots may be an invaluable asset to your website and a helpful substitute for human staff.
Make your chatbot the “best friend” of every consumer who uses the Internet.
The effectiveness of your social media marketing will skyrocket if you implement a chatbot. I’ll let actual examples of social media bots attest to their effectiveness:
The live chat function on the “Wooden Street” furniture website is informative and easy to use. When a consumer is stuck and has a query regarding a product, the bot may respond immediately with the information they need. Take note of the bot’s “name,” which lends a sense of personhood to the interaction:
How Twitter, Instagram, and Chatbots Can Boost Your Social Media Advertising
More than 86 percent of businesses currently employ user-generated material in their advertising.
More studies have found that
There was a 20% uptick in repeat visits to websites that highlighted user-generated material. The average time spent on these websites also increased dramatically, by 90%.
User-generated content advertising have four times the click-through rate of standard ads and a fifty percent decrease in cost per click.
“”34% of TINT users and 45% of marketers feel that user-generated content helps boost social media efforts.”
One of the greatest methods for customers to learn about new goods and services from the brand is through user-generated content, or UGC. However, businesses who promote client feedback on Twitter see an average 26% increase in website visits. Moreover, UGC, if implemented properly, may significantly increase content engagement.
The company made excellent use of Facebook Messenger chatbots and Twitter direct messages to make its customers feel like they were “part of the MCU story.” The CEO of Conversable, the digital marketing platform that Marvel used to build the bot, explained their decision as follows:
Conversational intelligence allows viewers to go from passive observers to active participants in the Marvel Universe.
Asking your website or Facebook Messenger chatbot to prompt people to post material, photographs, and videos on the brand’s Instagram, Twitter, and other social media accounts may be a very successful marketing tactic. As you can expect, this increases participation and fosters loyalty. The Wall Street Journal’s chatbot, which lets readers keep up with the news and view market quotations, is an intriguing example. The user can be forwarded to the company’s Twitter feed, where they can share their opinions on the brand’s most popular articles.
Put your own spin on your online persona
Customers want a tailored purchasing experience, and your social media tactics shouldn’t fall short. Chatbots can be useful in situations like these. Consider the Sephora bot, which provides a customised experience in the form of a quiz for its users:
Overall, chatbots leverage data to provide users a highly customised experience. The user can select the type of information they need from a predetermined list provided by the bot. The chatbot will provide appropriate replies and solutions based on the selection made.
Include bots into messaging apps like Slack
Slack’s popularity skyrocketed alongside the development of remote work. Use this service and connect it to your chabot because why not?
The Influencer Marketing Potential of Chatbots
Influencer marketing and chatbots are a marriage made in marketing heaven. Why using bots as your ‘Influencer’ can help you meet user expectations and achieve your social media marketing goals
Instead of spending a lot of money to have a famous person endorse your product, you could create a chatbot that acts as an ideal influencer. The point is to humanise your company and make communicating with it easier, right?
You may combine chatbot advertisements on Facebook Messenger to reach the relevant individuals, and if you have connections to a broad variety of influencers, you can use their extensive expertise to your advantage. Conversational interfaces like chatbots are useful for increasing organic traffic to your digital properties.