Brands need to use every advantage they can get in the cutthroat world of social media advertising. Marketers need to act swiftly and properly configure their accounts on the major social media platforms to compete with the myriad other profiles there.

It is in these situations that social media optimization (SMO) can be useful. By following these steps, social media managers can ensure that their company is at the very least maintaining parity with its main competitors on the most popular social media platforms and thus fostering greater interest in the brand overall.

Snag Your Free Guide to Social Media Optimisation

Use the checklist format of this post as a guide to ensure that you don’t stray from the path to SMO success.

When talking about social media, what exactly do we mean by “optimization”?

To increase popularity on social media, search engines, and in shared content, the optimization process involves making a number of tweaks to the site’s structure and code.

It also entails enhancing the usability and discoverability of individual social media profiles.

The goal of SMO is the same as that of SEO: to increase visits from social media platforms to your website or blog. The same is true of SMO; managers need to be adaptable and proactive to keep up with the latest developments in both SEO and SMO.

The Importance of Social Media Optimization and Why You Should Care

You’ve established a presence in social media, either for your blog or company. You have a regular schedule of content production (and you might even be using CoSchedule to help manage that process).

You can never do enough to maximise your online exposure through social media (and we say that because we can always do more).

When it comes to social media, stagnation is inevitable. You need to stay on the move. Make sure to double-check your work at every turn and fill in any blanks.

Social media optimization is useful because: your social media profiles can rank for branded search terms, giving you a bigger share of the organic search results page.
Small improvements in SMO performance can have a significant cumulative effect.
By ignoring these recommendations, you risk damaging your social media profile and missing out on referral traffic.

After finishing this piece, you should feel prepared to accomplish the following:
Raising your social media profile’s search engine rankings is essential.

Increase visits from your social media channels to your website or blog

To a large extent, these suggestions concern tweaks that can be made to your blog, website, and social media profiles. This article is more concerned with the nuts and bolts of the process than the finer points of content creation.
Guide To Optimizing Your Website Or Blog For Social Media Use

Social media optimization should begin on your blog and/or website itself. This requires a few things to be set up so that content from your website or blog looks good when shared on social media. You must also make it simple and obvious for users to share your material.

You should make your website or blog easy to share on social media and display content attractively.

Get Sharing Buttons for Your Website or Blog Posts Today!

Perhaps it’s time to add social sharing buttons to your site or blog if you haven’t already. Social media buttons make it easier for users to share your content, though their usefulness and optimal placement on blogs are both open to debate.

Enhance Your Static Website with Some Clickable Content

Articles published on blogs lend themselves naturally to being distributed via various social media channels. You wouldn’t have made the effort to make your post in the first place if you didn’t think it was worth reading, much less passing along.

Pages on your blog or website that don’t change frequently are called “static” (like an “About Us” or “service” page).

Static pages can be tough to make interesting enough for people to want to share. And it’s not because we don’t value them. Mainly because there isn’t much on those pages that’s worth pinning, tweeting about, or liking.
Put Tweet Buttons in Your Blog Posts, Please!

Including a “click to tweet” button makes it easy for readers to share your blog posts on Twitter.

Expert Tip: Compile click-to-tweet boxes around interesting quotes or statistics that readers are likely to find interesting. To make it easy to share content on Twitter, there is a service called ClickToTweet that lets you generate links that readers can simply click to share.

Techniques for Getting the Most Attention from Your Social Media Presence

With an understanding of what social media optimization is and why it matters, we can get down to the nitty-gritty of putting some strategies and best practises into action. Let’s take it slow and focus on just one social media site (like Facebook, Twitter, LinkedIn, Pinterest, Instagram, or YouTube) at first.
The time has come; go and completely dominate social media optimization.

Many of the strategies we’ve discussed may appear insignificant or only slightly relevant on their own. But it’s the sum of these seemingly insignificant touches that makes for a compelling online persona.

Okay, so let’s review what we covered.
You are aware that social media optimization (SMO) involves making adjustments to a website in order to increase its visibility in social media searches conducted using specialised search engines (like Technorati) and the frequency with which it is mentioned in relevant blog posts, podcast episodes, and video blogs.

You can now incorporate social sharing buttons, open graph data, and click-to-tweet boxes into your blog to increase its social media presence.
To get the most exposure possible, you understand how to maximise your presence on social media.