Where is Instagram hiding its ears?
Tracking brand-related interactions on Instagram is called “listening.” Keywords, rivals, trends, and hashtags are all part of this.
Your social media content and user engagement strategy will benefit greatly from listening in on these discussions.
Stumped for what to share? What is everyone talking about who follows you? Instagram listening allows us direct, unfiltered access to user feedback, eliminating the need to speculate. Think about the ways in which you can be helped by what you hear:
- Check the state of your brand and customer opinion in general
- Keeping tabs at what the competition will be up too.
- Find clients, collaborators, and decision-makers who could help you succeed.
- Facilitate the buying process for your clients.
- Find out what’s happening now in your field
The significance of Instagram users’ ears
When using Instagram, businesses shouldn’t isolate themselves. You may better understand the context of your mentions, conversations, and comments by listening. You may increase your following and level of interaction using this.
Enhancing Instagram’s already excellent customer service
Our 2022 Index research shows that 35% of consumers (and 60% of companies) utilise Instagram for interacting with customers in need of assistance. This establishes Instagram as the second most popular social media service, second only to Facebook.
Having a feel for customers’ inquiries, feedback, and worries is crucial to providing “good” service. In addition to your direct mentions, social listening ensures that you never miss a @-mention or branded keywords.
Take into account the fact that 47% of customers have a positive impression of social companies that reply quickly to their inquiries. It is much simpler to achieve response time standards when talks can be tracked in real-time.
Learning to mine consumer content for brand promotion
Customers are the most effective form of advertising. You may learn a lot about useful information and social proof to use in your own promotion just by listening. Examples of this may be:
Examples of satisfied customers, glowing reviews, and other endorsements
Customer-shot movies and images are examples of user-generated content.
Promotional shout-outs from businesses, influencers, and artists who may be interested in collaborating on marketing efforts.
Social media monitoring on Instagram vs. social media listening
Just a quick aside! What is Instagram listening not?
There’s more to listening than just keeping tabs on @mentions, comments, and hashtags.
The marketing industry’s usage of the terms “monitoring” and “listening” is a good example of this. However, they are not interchangeable.
- Monitoring social media involves keeping tabs on things like @mentions, comments, and hash tags. While monitoring is a vital step in the listening process, it is by no means the sole one.
- The art of Instagram listening is taking user feedback and turning it into meaningful action.
- Even more so than interactions, context is crucial. Consider this. There is no comparison between someone mentioning a business’s items and someone tagging the brand in an OOTD post. You shouldn’t assume that a direct call-out or tag will accompany every Instagram reference to your company.
Strategies for increasing your Instagram listening abilities
Learning the ins and outs of Instagram listening is essential, but it’s just half the fight.
What steps should be taken once you have collected enough data and information?
The ultimate driver of any social listening approach should be your objectives. See below some examples of how companies are using Instagram listening to supercharge their advertising.
Examine the market to see where you are and how you may improve.
Perhaps the most fruitful use of social listening is in the field of competitive analysis.
Think about highly competitive industries like the cosmetics business. As new items emerge on the market, consumers have to pay closer attention to a wider variety of labels. In the face of intense competition, keeping tabs on popular posts and tags from competing businesses might help you strengthen your own standing.
Find ways to make your goods better
Who better to ask than your current clientele for feedback on how to enhance your products and services? Whether you ask for their input or not, your followers may be a great source of inspiration.
Likes, comments, and shares may be dismissed as vanity metrics by some. Nonetheless, they might be a priceless commodity for learning which goods are most popular with your clientele. Check for signals like a surge in “Likes” or comments on product posts.
Create helpful points of contact with customers along the sales funnel.
About half of Instagram users purchase or view items at least once a week. Concierge services on social media may boost revenue.
The comments section of your Instagram account is a veritable treasure trove of potential customers. This is especially true for newcomers or those considering a move to your area.
Listening can also help you keep in touch with happy consumers. This consists of both location-based check-ins and additional UGC reward options.
Which brand-friendly Instagram listening tools are there?
Let’s imagine you’re committed to maximising your Instagram listening.
Instagram’s built-in search function allows for some basic brand listening. However, it would be an understatement to call manual listening a tiresome process.
After all, marketers have to keep tabs on a wide variety of tags and rivals. That doesn’t even include your own branded keywords and mentions. Instagram users share a lot of stuff every day, so finding the gems among the noise may be a challenge.
Spending time researching into industry conversations on Instagram is no longer necessary, thanks to a dedicated listening tool.
When it comes to increasing a brand’s visibility on Instagram, Sprout’s powerful array of social listening tools is a game-changer. With the use of our query builder, businesses are able to monitor dozens of inquiries beyond simple hashtags. This can help you see the big picture of your company and the sector in which it operates.